See, Instagram is a business— they make money by selling ads to people using their platform.
So, If YOU can keep people on their platform longer, they will reward you for it by showing your content to more people.
That’s where engagement comes in …..
When users engage with your content, it’s a sign to Instagram that your content is good and can keep people using their platform longer.
Engagement is the currency of Instagram…
And a lot of Instagram ‘experts’ fail to understand this reality, and instead turn to hacks or shortcuts to try to grow.